"Press releases are a key ingredient to gaining free editorial press coverage..."

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The DIY-PR Toolkit

The DIY-PR tool kit is a simple, practical, downloadable guide made up of five key elements, allowing you to learn how to gain free editorial press coverage and do your own PR. The guide can be bought as a whole or each element downloaded individually as required.

Full DIY-PR Tool Kit

The full DIY-PR tool kit covers all the basic subjects you need to know to do your own PR, including an introduction to PR, how to write and distribute a press release, liaising with the media, crisis communication planning and how to market your business.

Part 1: DIY-PR Introduction to PR

The first part of the five elements that make up the DIY-PR toolkit is an easy to follow, introductory guide that explains what PR actually is (compared with marketing), how PR can help your business, the importance of setting PR objectives, identifying target audiences, the three main ways to secure free editorial coverage, how to develop story material and how to create a simple PR plan.

Part 2: DIY-PR How to Write a Press Release

Press releases are a key ingredient to gaining free editorial press coverage and once you know how, a press release is easy to write. This introductory guide explains what a press release actually is, when to use a press release, how to structure and format it in the way journalists expect, how to actually write the release, copy writing tips and templates covering the four main types of press releases in addition to the dos and don’ts of press release writing.

Part 3: DIY-PR Liaising With the Media

Liaising with the media is critical to the success of any PR campaign. This introductory guide explains what the media wants, how to build relationships with the media, how to distribute you press release to increase chances of take-up, photography, interview tips and how to secure longer articles in the press.

Part 4: DIY-PR Crisis Communication Planning

All organisations are vulnerable to a crisis and how you handle that from a communications point of view will be critical to the reputation of the organistion involved. This guide is a basic introduction to a complex topic and covers what crisis communications planning and management actually is, how to prepare for a crisis, actions that should be taken during a crisis, how to deal with the media during a crisis, how to prepare a simple press statement, actions to take after a crisis and how to write a simple crisis communications plan.

Part 5: DIY-PR How to Market Your Business

The process of marketing is often over-complicated. Put simply: it is the activity undertaken to encourage buying behaviour in potential or existing customers. This introductory guide explains how to create a simple and relevant marketing plan for your business that matches budget restrictions. It covers the marketing options and channels available and the advantages and disadvantages of each in addition to looking at how to define target audiences, marketing messages and how to evaluate your plan using numerous easy-to-follow examples.

PR Pro − Consultancy Support Time

Unlike other PR consultancies DIY-PR offers a service where PR support time can also be purchased on an hourly basis with your dedicated PR Pro. This is ideal if you have a tricky PR problem, need help with ideas or would simply like an experienced practitioner to check over your press release for example. Time credit can be purchased on an hourly basis or is available at a discount if more hours are required. Support can be provided via a pre-arranged telephone call slot or via email – which ever is most convenient for you.

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Get PR Support

Unlike other PR consultancies DIY-PR offers a service where PR support time can also be purchased on an hourly basis with your dedicated PR Pro.

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Special Offer

Buy the full DIY-PR tool kit plus an hour of consultancy support time with your dedicated PR Pro for just £199.99 + VAT

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