Meet Reena Goodwin
For more than 12 years, Reena S. Goodwin has worked alongside reporters and editors on feature stories in national media outlets, from Forbes to Food & Wine and Allure to Refinery29, as well as built strong relationships with local and regional media. Her digital and social media campaigns have garnered attention in USA Today, The Los Angeles Times, and more...
Welcome to DIY PR! I'm so happy you're here and excited to introduce myself to you as I will be leading you through this program. But first, a little bit of real talk.
PR is not easy.
I'm here to give you my tools to help you strategize and streamline your efforts, but at the end of the day, hard work is going to get you the publicity you so desire and deserve.
That means you've gotta be passionate. And persistent. Creative. Adaptable. Gracious. Organized. And most of all: patient.
Patience is key. In this course, you will learn that half of PR is preparing for press. The other half involves proactivity, but you can't expect to be in Vogue overnight. It can sometimes takes weeks or months. And while many businesses and brands can afford a publicist or firm on retainer to work around the clock to score press on their behalf, many also can't afford the expense. This is where The DIY PR Project can help.
This course isn't meant to be a substitute for a formal education (if only it were that easy!). As the founder of FACTEUR PR, I'm a professional publicist and marketer who specializes in working with the people for whom this program is specifically designed: busy creative entrepreneurs, small business owners, and professional teams who want to learn the basics of media relations and the actionable steps to take to seek and secure publicity.
We're going to take those steps together.
I got into PR, because I've always been someone who loves to share what she loves, and writing has been my outlet to do so. It really all started at the age of 13. My after-school activities included going to concerts, listening to music, and writing all about it in my e-zine and on my website that I designed myself. I was the Entertainment Editor of my high school newspaper, too, an experience that really sealed the deal of my future for me: I was going to become a writer.
While it didn't exactly pan out that way, my journalism training has been incredibly helpful throughout my career, which officially began with Sony Music in 2004. After graduating from The Ohio State University, I relocated to New York City, and I've called Cleveland my home for the last 10 years where the majority of my marketing and PR experience has been.
One thing I've learned to be certain: you don't have to live in a big city or even the Big Apple to get publicity!
I've since spent my career in integrated marketing and communications, working for and with the music, arts, culture, lifestyle, nonprofit, special events, travel, food & drink, fashion and retail, and education industries. I've landed national press for both internationally-recognized, emerging brands, and small businesses And I've gotten a little attention for myself along the way, too, including from New York Times bestselling business author Chris Guillebeau, PR Couture, Career Contessa, She in the CLE, and cleveland.com.
If you're eager to learn and land your own press, too, I'd love to show you how.