Prep For & Procure Your Own Publicity

Welcome to The DIY PR Project.


A five-week guided online workshop for small business owners, creative entrepreneurs, and anyone who wants to learn how to prep for and procure their own publicity.



Part class. Part consulting.

Whether you’re a well established brand or an emerging small business, public and media relations help tell your story and reach the right audience. This five-week course will give you the confidence and tools to land press for your brand – anytime.


how does the diy pr project work?

The DIY PR Project: Prep for & Procure Your Own Publicity is different than any other PR or marketing workshop online.

Part class and part consulting, you'll not only have access to educational videos and helpful workbooks, but also an optional period of thoughtful review and feedback on your efforts so that you can complete the workshop feeling confident to move ahead and do the work!

Each week's workshop, led by FACTEUR PR Founder and Director, Reena S. Goodwin, will be brought to you in the comfort of your own home or office. The links to the workshop videos are delivered straight to your inbox along with the corresponding workbook of the week. Between sessions, you can network and compare notes with other course attendees in our private Facebook group, as well as ask any follow-up questions you might have on the course material.

At the end of the five weeks, you'll have the option to submit your five completed workbooks that will be critical to your PR efforts (called your Pitch Pack) for review, and after a 2-3 week review period, you'll receive written feedback on your Pitch Pack so that you move ahead on your own PR efforts feeling assured!




week 1

own your story to share your story

Setting the stage for PR success, starting with step one: before sharing your story you've got to own it. We'll drill down to the nitty gritty of what makes your brand special -- what is your why? -- and brainstorm hooks and headlines that will pave the way to your pitch.

Workbook: Hooks & Headlines

week 2

identifying audiences and outlets

This week is all about audiences and outlets. We're going to talk about identifying and understanding target audiences and where to find them, from influencers to national media outlets. We’ll also uncover ways to identify the best contact for editors, reporters, or influencers and how to get ahold of them.

Workbook: Target Audiences to Target Outlets

week 3

developing a thoughtful PR plan

If you fail to plan, you plan to fail. Now that we know the stories we want to share to our our target audiences and outlets, we will devise a plan that will include who, what, where, when and how we’re going to get your story covered. 

Workbook: PR Plan Template


week 4

creating a press kit that stands out

By now you’ll have learned that half of PR is doing the heavy-lifting before you ever reach out to the media or influencers. That includes preparing your materials. We will talk about what you’ll need to create a comprehensive press kit that stands out.  

Workbook: Press Kit Template

week 5

Perfecting your pitch

We’ll discuss the ins and outs of composing the perfect pitch e-mail, as well as other strategies for getting your brand noticed and ultimately covered.

Workbook: Pitching Template


optional: weeks 6-8

review and feedback

Due at the end of the five weeks will be your completed workbooks as one DIY PR Pitch Pack, which we will review for you and offer  written feedback on so you can feel extra confident that your PR game is strong! Then, you'll be on your way.


What's Included

You'll receive the knowledge and tools you'll need to succeed at scoring press for your brand or business – anytime you want.

_Publicity is critical. A good PR Story is infinitely more effective than a front page ad._ (2).png

Q: What do I need to be able to do this program?

A: First and foremost: passion. You need passion. PR is not easy, but if you're passionate about the work you're doing, the journalists you're pitching will see that. If you're not passionate, why should anyone else be? Secondly, you will need patience. Patience with yourself to learn a new skill, and patience with the process of getting the word out about your passion...

Q: Who is The DIY PR Project for?

A: The DIY PR Project is for anyone who is interested in learning how to earn press for their personal brand or business. It's also for marketing professionals who would like to learn PR and really, anyone with a passion for learning and working hard to make their dreams happen. 


The DIY PR Project
is led by
Reena S. Goodwin.


For more than 12 years, Reena has worked alongside reporters and editors on feature stories in national media outlets, from Forbes to Food & Wine, and Allure to Refinery29, as well as built strong relationships with local and regional media. Her digital and social media campaigns have garnered attention in USA TodayThe Los Angeles Timesand more. 

She has been recognized by New York Times bestselling author Chris Guillebeau, PR Couture, Career Contessa, and more.