ON-DEMAND MASTERCLASS
Instant access to a comprehensive video training series that helps you prep for and procure your own free publicity, taught by FACTEUR PR owner and 15-year PR expert, Reena S. Goodwin.
BUILD THE AUTHORITY THAT MAKES YOUR BRAND UNDENIABLE
The DIY PR Project helps your lifestyle brand land free, authority-building publicity that earns trust and drives transactions.Â
Work with an award-winning agency without the cost of an agency.
Just one hour a week is all it takes.
The DIY PR Project is an online training & community membership from FACTEUR PR that will help you learn how to work with the media while connecting you to opportunities to earn free press coverage for your business and position you as a market leader.
Our members have secured features in:Â
Does this sound like you?
✦  Your marketing feels like chasing, not attracting.
✦  You know your product or service is amazing, but you’re struggling to reach new audiences because you don’t know how to get media attention and can't yet afford a PR agency.
✦  You want to grow your brand’s visibility, trust, and sales, but you’ve been missing out on valuable press opportunities due to a lack of time, guidance and connections.
✦  You want to diversify your marketing in a way that will attract new customers, not just pursue them with advertising.
✦  You see competitors or industry peers featured in digital media, magazines, podcasts, and blogs, and you wonder why your brand isn’t in the spotlight.
✦  You’re unsure how to tell your brand’s story in a way that captivates journalists and gets picked up by the media.
✦  You know press coverage could make you stand out as an industry leader, but you feel lost on where to start or who to contact.
✦  You are so busy running your business that you lack the time to figure out and execute a successful PR strategy on your own.
Well, just imagine what would change for your business if it dominated the headlines by…
Empowering you and your team with valuable PR skills and leverage that skill forever to help grow your brand.
Mastering the craft of writing compelling pitches that capture the media’s attention and effortlessly position you and your business in the spotlight.
Supercharging your brand’s visibility and credibility by landing features in top magazines, blogs, podcasts, and more.
Having direct access to & seize timely press opportunities that bring your brand to new, untapped audiences with ease.
Effortlessly attracting and retaining customers who trust your brand thanks to credible, high-impact press exposure.
Command a higher price for your products or services because of the media interest in your brand that you have generated.
“
Sounds pretty amazing, right?
WELL, YOU DON'T HAVE TO IMAGINE ANY LONGER…
”
We help ambitious lifestyle brands & experts
LAND & LEVERAGE FREEÂ PUBLICITY TOÂ BOOST BUSINESS
This isn’t about one-off press hits. It’s about building the credibility and visibility that compound over time, making your marketing magnetic and your brand unforgettable.
MEDIA MAKES A DIFFERENCE
Â
See how press coverage has boosted our clients’ businesses!
Three ways we help you secure press coverage with support at each step!
1.  Learn the framework.
Â
Our DIY PR masterclass videos show you how to position your story so media says yes and you get covered.
2. Execute with confidence.
Â
Weekly support ensures you never stall out or get cold feet. You’ll keep moving toward recognition and revenue.
3.  Tap into real opportunities.
Â
From community support, ongoing new trainings, to insider media leads, you’ll always know your next step.
KIND WORDS FROM OUR MEMBERS
This program delivers...but don't just take our word for it!
What’s Inside The DIY PR Project
A $17,399 value for only $999/year!
Compare that to the cost of working with a PR agency: $65,000+/year
VALUE $1599
VALUE $8999
WEEKLY LIVE GROUP COACHING MEETING
All calls will be recorded and saved to watch later, organized by questions we answered.
VALUE $699
COMMUNITY & CONNECTION
Connect with other group members, filled with small business owners just like you, as we share successes, get support, and gain access to media opportunities!
VALUE $1999
WORKBOOKS AND TEMPLATES TO HELP YOU SECURE FREE PRESS COVERAGE LIKE A PRO
The only workbooks you'll need to pitch your brand, including Own Your Story to Tell Your Story, Hooks and Headlines, PR Plan Template, Media Kit Template, and 3-Pitch Templates.
PLUS MORE THAN 30 TIME-SAVING BONUSES WORTH MORE THAN $3,000
DON'T RISK GETTING BLACKLISTED BY THE MEDIA WITH AI-DEVELOPED PITCHES. THOSE WON'T WORK – BUT THESE WILL!
MEET YOUR PR COACH,
REENA S. GOODWIN
Â
SUPPORTÂ FROM A 15-YEARÂ MEDIAÂ & MARKETING EXPERT AND FELLOW ENTREPRENEUR
“Working with Reena has been a great experience. She is super approachable, hip, and genuinely cares about the business owners she works with. With her help, I have been featured in InStyle Magazine, Real Simple, Healthline, The Healthy, etc. and have been interviewed on local news outlets.” – Melanie Shmois, work-life balance coach
My name is Reena Goodwin, and for more than a decade, I’ve worked with energetic start-ups and established multi-million dollar brands to help them build trust with their audiences in order to grow awareness and ultimately sales.
Trust is the changemaker – it helps turn small businesses into established brands over time, and this is what I strive to help do for my clients.
As the Founder + Director of FACTEUR PR, a boutique marketing and communications studio, we’ve helped hundreds of businesses grow through consumer trust-building activities like media relations, influencer relations, activations, brand partnerships, marketing, social media, and more.
Our team at FACTEUR created The DIY PR Project specifically to support emerging brands and businesses with their communications in a way that is accessible and with the level of quality you’d expect from an experienced agency. If you’re ready to learn, I’d love to support you and help your brand get the attention it deserves!
 Take a peek into our exclusiveÂ
 DIY PR Masterclass Â
We'll teach you everything you need to know – step-by-step! – about how to secure press coverage for your lifestyle brand. Perfect for founders or their marketing teams.
No PR experience requred!
Learn how to land and leverage your own publicity from a lifestyle PR expert who’s been doing it for 15+ years.
Â
✦ Founder & CEO of FACTEUR PR and The DIY PR Project
✦ Host of the Grow Your Wellth podcast
✦ Recognized by PR Couture, The PR Net, PRSA, Career Contessa, Crain’s Business, Architectural Digest, Inc., SavviHer, Martha Stewart, and more
✦ 17 years of public relations experience and 20 years of marketing experience
✦ Former lifestyle journalist
✦ Clients have included AEG Presents, PDO Max, Naturepedic, Mystic Tan, L’or de Seraphine, DryBar, The Tea Spot, Nativa SPA, iOttie, TRUSS Professional, Naturepedic, Vital Essentials, Boogie Board, MONA Dermatology, MEDER Beauty, The Rock and Roll Hall of Fame, and many more.
This program is DEFINITELY for you, if:
Â
✦ You are an ambitious lifestyle brand or expert ready to earn trust, build authority, attract clients through free publicity.Â
✦ You want to build your reputation and become known as a trusted leader in your industry without hiring an expensive PR agency right now.
✦ You’re eager to put in the work to finally get your brand featured in magazines, blogs, podcasts, and more.
✦ You have a product or service you truly believe in and want more people to know about, but you need a proven path to increase your reach and credibility.
✦ You’re ready to learn how to tell your brand’s story, connect with media, and land press coverage that builds trust and drives sales.
✦  You’re tired of being overlooked and want the tools, strategies, and insider tips to create consistent, high-impact publicity for your business.
Â
This program is NOT for:
✦ Brand-new businesses with no product or service yet. You need something established to promote before PR will work.
✦ Entrepreneurs looking for overnight results. PR builds trust and authority over time; it’s not a quick hack.
✦ Those who want someone else to do it all for them. This program is DIY with support, not a done-for-you agency service. (Check out FACTEUR PR for done-for-you PR.)
Are you ready to take your lifestyle brand to the next level?
SIGN UP FOR THE DIY PR PROJECT!
Hiring an agency costs thousands a month. The DIY PR Project gives you the same framework and insider guidance for less than what most agencies charge in a single week.
